Let me ask you a question: As an owner, administrator or executive director of a senior care business or senior retirement community is your business on Facebook? If your answer is no, you may be missing the Facebook boat.
You may not have a business Facebook page for your senior care or community because you lack the time or believe that it does not work. If you are one of these folks I urge you to continue reading this because I will give you 3 very vital reasons why you absolutely need to be on Facebook now before it’s too late!
You Don’t Have Time
Ok. You say that you don’t have time to be on Facebook. I understand that your client’s or residents and their family members come first. I also understand that you are busy with the day-to-day management of your community or home care business. You just can’t justify spending time on Facebook. But, it may be time to rethink this. Did you know that over 45% of your target audience – adult children ages 45 to 64 years old are actively on Facebook? If you aren’t marketing to these folks, you are missing out on a big opportunity.
You Believe It Doesn’t Work
Another reason you may not have your business on Facebook is that you do not believe that it works. While it is true that Facebook business sites for the senior care and housing industries can be a difficult sale, it is still necessary to be active on them. Why? Not only are your target audiences there, but the family members of your residents or clients can interact and see the wonderful care you are providing their parents or grandparents, or see how great your staff is. They will feel that they are a part of your community or home care company, and see how you can make a difference in their lives. And, you will build your business or community’s credibility. This is a very valuable marketing tool!!
The more the family members engage in your Facebook posts – what I mean by engage is liking, sharing or commenting on your posts – the more people will see it. Imagine a snow ball rolling down a snowy hill. As the snow ball rolls down it gets bigger and bigger and goes faster and faster. That is what happens to your information or “posts” on Facebook. The more interaction you have on your page, the more people like your page, the more people see it. It just keeps on growing and growing. For example, if you have 100 Facebook business page likes, friends of theirs see your posts, and friends of their friends also see your posts, and friends of friends of friends see your posts as well! Wow! That may equal to over 67,000 views! How awesome is that! No advertising campaign can get you that many views! This is powerful!
The last, but most important reason you are missing the boat if you do not have a business Facebook page is that most likely your competition is already there. And, in many cases they have already been there a long time. You know what that means? You have a lot of catching up to do, so you had better get started now!
These are compelling reasons that you need to get a Facebook business page now rather than later! What are you waiting for? If you do not have time to set one up, find out who on your staff is an expert on it. You may be surprised – a receptionist answering your phones may be just the person you are looking for to do this. If you rather would not use your staff members, then hire a consultant, such as Young at Heart Communications, LLC, to do it for you. Either way, you need to get on Facebook now or you will miss the boat! And, the boat most likely is already way, way out to sea so you had better start swimming!
Do you have anything to add or questions? Don’t be shy – ask them now! Thanks!